BTSA LA (Behind the Scenes Apparel)
ART DIRECTOR
Client Behind the Scenes Apparel
Behind The Scenes Apparel (BTSA) is an apparel company based in Los Angeles. An immigrant owned and operated business that provides a one-stop shop for streamlined wholesale garment customization and locally sourced materials. BTSA tasked our team with creating a brand identity to capture their ethos and establish a benchmark for the business moving forward and a visual identity that can grow with the business as it evolves.
We took this brief and crafted a visual identity anchored in playful minimalism with a custom fat face font derived from simple forms inspired by the codes of apparel pattern making.
BTSA Display
The result is a unique and customizable, modular system.
Social and Print Applications
